FOR INTEGRATORS
A protected, high-margin category added to the business you’ve already built — robots vetted at the factory and on real sites, bought on factory terms, with a room of equals behind you.
THE STARTING POINT
You already lead a strong integration or distribution business with clients who trust you. Service robotics is the high-margin category you add next — through a private alliance, not alone.
You don’t need a robotics background — the robotics judgement is the alliance’s.
THE REAL RISK
Most service robots look ready in a brochure. Few survive a real shift. And when one stops in your client’s lobby, the vendor is in another time zone and answers in a language your client does not speak — while your name is on the machine.
Unknown vendor quality
Weak or remote after-sales
Import & certification complexity
Poor terms as a single buyer
No proven way to sell the category
That is the real risk in this category, and it is the one the alliance removes: in every category we take six machines, run them on live sites for months, and only the one that survives enters the catalogue — certified for your market, under warranty, with parts in the region and service on the factory’s side.
ALONE, THE BET IS ALL YOURS
One stalled robot in a client’s lobby is all it takes.
WHO THIS IS FOR
An established B2B business in Europe or the Gulf that already holds its clients’ trust through a non-robotic product. Robots are not a new business — they are the next SKU on a shelf you already service.
THE INTEGRATOR
ELV · CCTV · access control · AV · smart building
You put cameras and access control into hotels and business centres. The facility manager who signs your invoices already tells you he cannot hire cleaners. The cleaning robot goes into the same building, on the same contract, serviced by the same crew that is already on site.
THE DISTRIBUTOR
Forklifts · cleaning equipment · PPE · packaging · HoReCa supply
You sell floor scrubbers and warehouse equipment to the same accounts every year, at single-digit margins. A cleaning robot is the same buyer and the same shelf — at 20 to 40%
THE DEPLOYMENT PARTNER
FM · inspection · oil & gas services
You run crews on site under recurring contracts. Every robot you put in takes a labour line off your cost sheet, and wins tenders at a price a crew-based competitor cannot match.
WHAT YOU JOIN
THE ECONOMICS
The robot pays for itself for your client in 1.5–2 years — a purchase with countable payback, not a gadget. Gross resale margin on service robots runs 20–40%.
HEATHROW AIRPORT
Cleaning robots on site
34
Return on investment
64%
Saved over five years
£124k
Labour hours saved
1,760
Heathrow Airport cleaning deployment — Source: Gausium case study
WHAT YOU GET
BUY DIRECT
Direct factory terms on vetted robots.
A robot joins the catalogue only after months of real use.
Stronger terms than any single buyer can secure.
Shipping, documentation and market requirements — managed.
Installation, integration and after-sales support.
Models that help your client see the business case.
Technical and organisational help on larger deals.
Access created by the buying power of the network.
WHERE THE VALUE IS
In a real deployment the robot is only about a third of the spend; the alliance handles the rest — so a working machine becomes a sold, deployed and supported one.
LEADERSHIP
10+ years leading strategic partnerships and market expansion across Europe, MENA and GCC, helping technology companies scale sales, alliances and Physical AI adoption.
Former AI research leader with 15+ years of experience in robotics, autonomous systems and real-world machine intelligence.
20+ years in enterprise technology, helping global companies implement AI, automation and data-driven operating models.
ALONE VS IN THE ROOM
The same deployment. A different bet.
You carry the vetting, the downtime, the price war.
The room carries it with you.
Free to apply · No obligation · The board reads every application — and replies from a person, not a queue
THE WAY IN
Admission is your first step inside the alliance — a guided 90-day start, one journey a month. Not an access fee: a structured transformation into a sell-ready position.
See the vetting first-hand, choose your vendors, set your terms.
01 / 03
The floor you bring your own clients to — run scenarios, test with the robots.
02 / 03
Your territory, your first catalogue, your pilot set-up.
03 / 03
You come in with your clients. You leave with a robotics line to sell them.
Explore the 90-day AdmissionMEMBERSHIP
Three levels, by the size of your business.
Independent businesses on proven expertise
Established companies adding the line
Groups shaping their market
THE THREE MARKS
You run an established B2B business in Europe, the UK or the Gulf — systems integration, distribution, facility management, equipment supply. Your clients are hotels, retail chains, warehouses, developers, factories and FM operators, and they have been calling you directly for years.
3+
YEARS IN BUSINESS
Three years or more in business.
We need to see how you behave when a project goes wrong, not how you pitch.
$500k+
ANNUAL TURNOVER
From $500,000 a year in turnover.
Enough to carry a first order and a first deployment without it being a gamble.
1
DECISION MAKER
You are the one who decides.
Owner, partner, or the person whose own income depends on the company’s profit. Not a department that has to go and ask.
You do not need a robotics background.That part is ours.
We never sell to your client — the deals on your patch stay yours.
BEFORE YOU APPLY
Free to apply · No obligation · The board reads every application — and replies from a person, not a queue
You can, and many try. Alone you pay list price, carry the vetting, and learn in the field whether a robot earns its keep. The alliance pools demand, vets at the factory before you commit, and puts only proven robots in front of you — with service handled for you.
No. We never sell to your client — the deals on your patch stay yours, and we don’t compete for them. The alliance is the infrastructure behind you, not a competitor in front of you.
Vetted integrators, entrepreneurs and deployment partners across Europe, the UK, the Gulf and MENA. The alliance is private by design — you meet it during application, where the introduction goes both ways.
No. A few years winning and keeping B2B clients qualifies you; the robotics judgement is the alliance’s. You bring the business and the clients.
Yes — earned. One place per category in each market, so a first install can become a standing order without another member fighting you for the same client.
You do, with the alliance behind you. Service, spare parts and integration are handled in your region, not sent back to the factory — so the client calls you, and the answer is already in place. In a real deployment the robot is only about a third of the spend; the alliance carries the rest.
Then something in the fit was wrong, and that is a conversation, not a penalty. You start with a vetted shortlist, economics measured against real labour, and a territory nobody else is working — and the room has already made the mistakes you would otherwise make alone.
APPLICATION
Free to apply, and it commits you to nothing. The introduction goes both ways — you meet the alliance, the alliance meets you.
Submitted
We have what we need to start the review.
Board review
The board reads it and checks the fit, both ways.
A decision, directly
From a person, not a queue — if it’s a yes, your next step comes with it.
INSIGHTS
FEATURED ARTICLEWhat a cleaning robot really costs per shiftSticker price, service, integration and the hours nobody counts.
EUROPE & THE GULFGCC service robotics: a category forming, not a gold rushWhere demand is real, where it is only announced, and how to tell.
SERVICE & THE 70%What sits around the robot: service, integration, workflowThe 70% that decides whether a deployment survives month three.EUROPE & THE GULFThe Gulf’s robotics programmes, read for operatorsWhat the national automation targets mean on the ground.
CHOOSING THE ROBOTFixed routes or free navigation — AGV or AMR without regretChoosing from the operator’s side, not the brochure’s.