FOR VENDORS · ONE VENDOR PER CATEGORY
Established integrators, showrooms, certification and local after-sales — without building your own office abroad.
Book a MeetingWHAT STOPS VENDORS
Building alone
A new region requires logistics, certification, local service, people and time.
One distributor
A single dealer may cover one country, one segment or too little volume.
A trading company
A trader represents everyone, differentiates no one and often adds cost without building the market.
Operational risk
Components, sanctions, certification and after-sales can stop the channel before it starts.
THE CHANNEL MODEL
Your Company
You retain product, IP and wholesale control.
N.O.N. Humanoid
We coordinate selection, certification, logistics, training, showrooms and local service.
Regional Integrator
An established business brings the product into existing client relationships.
End Customer
The product is sold, deployed and supported locally.
OUR ALIGNMENT
We are paid when your machines sell. There is no listing fee.
INDUSTRIES
Warehousing & Logistics
Robots for warehouses, 3PL and fulfilment.
Autonomous robots move pallets, totes and cartons across warehouses and fulfilment centres — and keep industrial floors clean around the clock.
Manufacturing
Automation for production lines and plants.
Robots take over palletising, machine-tending, welding, in-plant transport, floor care and site inspection on production lines.
Hotels & Hospitality
Service robots guests actually notice.
Service robots deliver orders and keep floors spotless — raising guest experience while easing staff shortages.
Construction & Heavy Industry
Robotics for heavy, physical work.
Wearable robotics cut physical strain, inspection robots and drones monitor sites, and cobots handle welding and heavy fabrication tasks.
Facility Management & CRE
Robots for buildings and communities.
Robots let FM teams service offices, campuses, communities and data centres with predictable quality and lower cost per m².
Retail, Malls & Airports
Robots for large public spaces.
Autonomous machines clean, serve and move goods in large public spaces day and night — from shop floors to airport cargo.
Healthcare & Senior Care
Support for hospitals and care facilities.
Robots handle in-hospital deliveries, keep clinical floors clean, automate lab tasks and support patient rehabilitation.
Energy, Oil & Gas
Inspection where people should not go.
Inspection robots patrol plants, substations and pipelines in hazardous zones, while wearable robotics support field crews.
THE MARKET
Labour is scarce and ageing; buyers are moving from pilots to daily fleets. These are the categories deploying first.
Logistics
Buys first and at scale
52%
Hospitality
Hotels, malls, front-of-house
21%
Cleaning
The simplest first deployment
13%
Other
Inspection, delivery, cobots
14%
Share of professional service robots sold, by sector — Source: IFR World Robotics 2025.
THE CHANNEL
Category assessment
We assess market relevance. Specific opportunities are discussed privately after selection.
Integrator access
A curated regional network with B2B relationships and deployment capability.
Certification and logistics
A managed route through product requirements and market entry.
Training and after-sales
Local capability designed around product and channel readiness.
Showrooms and exhibitions
Physical spaces for demonstration, meetings and category development.
OEM and White Label pathways
Structured where product, volume and market needs align.
Regional reporting
A clearer view of partner activity, market response and next actions.
THE OBJECTION WE HEAR FIRST
TRADITIONAL TRADER
Represents many competing products
Curates selected category partners
Focuses on the transaction
Builds the route to deployment
Limited local technical ownership
Training and local service structure
Adds a margin to the box
Earns only when your units sell
Little market protection
A protected position in your category
CURATED BY CATEGORY
Product reliability
The machine must perform its task consistently.
Open integration
Software, APIs and technical access must support real deployment.
Service readiness
Spare parts, training and escalation routes must exist.
Certification potential
The product must be capable of meeting regional requirements.
Commercial discipline
Pricing, channel rules and brand positioning must be manageable.
Long-term commitment
The vendor must be prepared to build a market, not test it casually.
One vendor per category — yours, not your competitor’s.
LEADERSHIP
10+ years leading strategic partnerships and market expansion across Europe, MENA and GCC, helping technology companies scale sales, alliances and Physical AI adoption.
Former AI research leader with 15+ years of experience in robotics, autonomous systems and real-world machine intelligence.
20+ years in enterprise technology, helping global companies implement AI, automation and data-driven operating models.
90-DAY PILOT
START WITH A CONTROLLED TEST
Make the market real before you scale it.
THE FOUR PHASES
The 90-day pilot creates a structured way to prepare the product, introduce it to the channel and decide whether the category is ready for a wider commitment.
Assess
Category fit, technical readiness, certification path and target segments.
Prepare
Product materials, training, showroom plan and integration requirements.
Introduce
Selected partner conversations, demonstration and opportunity assessment.
Decide
Scale the channel, refine the offer or exit cleanly.
WHERE WE MEET
Visits are arranged around a meeting — book it, and we confirm the city and date together.
OPENShowroom & demo floor
OPENINGRegional hub & meeting space
250 M²Exhibition platform for product meetings and demonstrations.
OR YOUR FACTORY FLOOR
We meet the product, team and production reality where they are built.
Choose Milan, Abu Dhabi, London or your own factory. We host, or we come to you.
PRIVATE BY DESIGN
The regional fit for your category
Relevant segments and channel fit are discussed privately. Buyer conversations are referenced only once a partnership is confirmed.
Whether your category is open
We explain the current partner structure and whether a protected position can be built.
The commercial model
Pilot, presence, channel economics and partnership terms belong at the table.
Specific opportunities are presented only once verified.
Managing Partner
Roman Ruksha
WHAT STANDS BEHIND THE CHANNEL
Milan showroom — open
Abu Dhabi — opening
London ExCeL — 250 m² exhibition plan
Real factory visits and vetting workflow
Integrator and technology partners — the relationship stated plainly
A certification and service workflow with a named contact
BEFORE THE MEETING
Straight answers to the questions vendors ask most.
No. We do not build the model around buying stock and representing every product. We curate selected vendors and develop the certification, service and integration channel around them.
No. The integrator network, certification, logistics and after-sales are already running across Europe, the UK, the Gulf and MENA. You keep building robots; we place, certify and service them in the region.
No, and anyone who does is selling you a story. What we can show you is the demand our integrators already see in your category, and the route a unit takes from selection to a working deployment. We walk through the live picture on the call.
We do, in the region. Local service, spare parts and integration sit with the alliance and its integrators — not sent back to your factory. Your engineers train ours once; after that the client calls a local team.
Not upfront. We start from selection and a pilot, then build stocking to real orders rather than to a forecast. What you hold, and when, is agreed with you — never imposed.
There is no listing fee. We invest in the channel and the local service, and earn only once your units actually sell. The exact terms we set out with you directly on the first call.
One vendor per category. It protects your price from being undercut and gives the network a reason to push your machine, not ten others. Density is controlled; the protection is defined in each agreement.
Your machine goes onto a real site with a member who runs it through real shifts — not a demo day. We read how it holds up, what service it needs and what the economics look like against real labour. If it clears, it enters the catalogue; if it does not, you get the findings either way.
THE MEETING
We take a small number of vendors each cycle, one per category — and every request is read. Tell us what you build and where it already runs.
Book — free, no commitment
A few minutes. Every request is read.
Selection review
We check fit for your category and our network.
We confirm the meeting this cycle
City and date come with the reply — before the cycle closes.
Prefer WeChat? Add us — nh_alliance, or email rr@nonhumanoid.org
INSIGHTS
FEATURED ARTICLEWhat a cleaning robot really costs per shiftSticker price, service, integration and the hours nobody counts.
EUROPE & THE GULFGCC service robotics: a category forming, not a gold rushWhere demand is real, where it is only announced, and how to tell.
SERVICE & THE 70%What sits around the robot: service, integration, workflowThe 70% that decides whether a deployment survives month three.EUROPE & THE GULFThe Gulf’s robotics programmes, read for operatorsWhat the national automation targets mean on the ground.
CHOOSING THE ROBOTFixed routes or free navigation — AGV or AMR without regretChoosing from the operator’s side, not the brochure’s.